Since its establishment in 2014, with the support of all levels of governments and organizations in Shenzhen, and after nearly 8 years of marketization, professionalization, internationalization, branding operations, SITE has become a most professional international tourism exhibition in Shenzhen with the longest history and the largest exhibition area, successfully linked extensive and comprehensive industry resources for domestic and abroad organizations and institutions, as well as tourism enterprises in various fields, provided a feast after another for travel industry practitioners and travel enthusiasts. It has gradually developed into a vital window and platform for business negotiations and exchanges between enterprises, organizations and institutions in the global tourism industry.

SITE has experienced a really special year with all of you in 2020. The total exhibition area of the 7^th SITE was 22,500 square meters, increased 50% compared with the last issue. Nearly 400 exhibitors from over 70 domestic provinces, municipalities, cities, overseas countries and regions (including HongKong, Macau and Taiwan), more than 20,000 invited buyers and professional visitors converged in the 7^th SITE. And the number of visitor reached 52,000, even though under the influence of the COVID-19 epidemic. The professional forums, tourism promotional conferences, symposiums and press conferences and other exciting activities covered ecotourism, leisure tourism, cultural tourism, study travel and travel agencies etc. Buyer categories covered travel agencies, wholesalers, MICE, business travel facilitators, study-travel facilitators, cultural tourism investment and financing, government, tourism transportation and other sectors. The buyer groups fully communicated and negotiated with exhibitors, participated in hot forums and conferences, and has achieved a win-win situation, created the glory of the tourism industry again. Hot topics such as starry-sky travel, outdoor adventure, tourism live broadcast, and tourism technology have attracted great attention and won praise from tourism colleagues. The exhibition has 9 theme exhibition areas and a self-driving & RV pavilion, Eco-tourism and poverty alleviation, themed customized tours, and self-driving & RV tours are new exhibition areas.