"Shenzhen International Tourism Industry Expo (SITE)", since its establishment in Shenzhen in 2014, has developed into an indispensable professional in Guangdong, Hong Kong and Macao due to its unique geographical location and advantages in the economic and business district of the Guangdong, Hong Kong and Macao Greater Bay Area. The exhibition display platform has successfully linked various high-quality resources to tourism organizations, institutions, enterprises, etc. across the country and even overseas countries, and has also successfully held hundreds of national professional forums, summits, etc. In addition, we have also launched two themed series of activities: "SITE Thoughts Gathering" and "Hi·Playing with the World". Among them, "SITE Thoughts" is a series of exchange activities that promote cross-border exchanges and integration of industries and achieve accurate resource links. It has been held for more than ten sessions; "Hi Play" IP series activities are large-scale events held for consumers. , have been successfully held many times. In 2021, SITE also obtained the license certification from the "Universal Association of the Exhibition Industry (UFI)" and officially became an international exhibition.