Shenzhen International Tourism Industry Expo (SITE)

中文

English

繁体

Since its inception in 2014, SITE has grown into a premier professional tourism exhibition in the Guangdong-Hong Kong-Macao Greater Bay Area, leveraging its strategic core location. The event has not only successfully connected global premium tourism resources but also continuously driven exchanges and development in the tourism industry across South China and nationwide through hundreds of high-profile summits and forums. In 2021, it was granted official certification by the Universal Exhibition Industry Association (UFI), elevating it to a professional exhibition with international influence.

In 2026, we will launch the initiative "Deepening Global Vision, Innovating Tourism Ecosystem", guided by four core principles: scale enhancement, holistic ecosystem, experiential innovation, and pragmatic business opportunities. Focusing on three key value dimensions—immersion, interactivity, and sustainability—we are committed to building a cultural tourism empowerment platform that seamlessly integrates global industry resources and precisely aligns with emerging business opportunities.

This exhibition will further enhance its dual-driven model of "B2B precision matching" and "B2C scenario incubation", creating a two-way synergy that facilitates efficient resource circulation in the industrial sector while deeply stimulating consumer demand.

During the exhibition period, two industry-focused events—the 6th Shenzhen Study Travel Resource Expo and 5th Shenzhen Self-Driving Tourism & Lifestyle Equipment Expo—will be held in tandem. These specialized exhibitions, with their deep focus on niche markets and vertical sectors, complement the main event through a "comprehensive coverage + targeted breakthrough" strategy, jointly unlocking boundless possibilities for the multi-dimensional integration of the cultural tourism industry.

In November 2026, we cordially invite global cultural tourism professionals, investors, and innovators to gather in Shenzhen for this industry summit. Let's explore new opportunities and co-create a vibrant future for cultural tourism!

2026 SITE Shenzhen International Tourism Industry Expo