The 10th Shenzhen International Tourism Industry Expo (abbreviated as SITE) was successfully held at Shenzhen Convention and Exhibition Center (Futian) from November 14 to 16,2025.
As the core hub for the cultural and tourism industry in South China, this year ’sexhibition was guided and supported by the Shenzhen Municipal Bureau of Culture, Radio, Television, Tourism and Sports. By leveraging government resources and industry expertise, the event has solidified its professional standing and authoritative reputation.
Centered on the theme“Connecting Global Tourism Resources for Cross-Border Empowerment and Industry Integration, ” and positioned as a platform offering“Full Industry Chain Coverage, Full-Scene Service Solutions, and Full-Dimensional Value Empowerment, ” the exhibition attracted numerous exhibitors and invited buyers from both domestic and international markets.
Concurrently, more than 30 high-value industry forums and regional cultural tourism promotion sessions were held, further establishing the event as a key platform for showcasing industry trends and facilitating resource exchange.