In 2024, the convention and exhibition and tourism industries in Shenzhen have recovered one after another.
The 9th Shenzhen International Tourism Industry Expo opened grandly.
The 9th Shenzhen International Tourism Industry Expo 2024 (hereinafter referred to as "Shenzhen International Tourism Expo or SITE") opened at Shenzhen (Futian) Convention and Exhibition Center from June 21 to 23. During the three-day short exhibition and exchange period, nearly 100,000 tourism practitioners, experts, scholars and travel enthusiasts from home and abroad attended the expo to communicate, and discussed the charm of travel and future development trends together. While promoting the development and rise of China's tourism industry, the expo has provided a strong engine for the Greater Bay Area to become a world-class coastal tourism and vacation base and the implementation of national tourism policies. It has effectively promoted the economic development of Shenzhen's tourism industry and greatly enhanced Shenzhen's international influence as a coastal city. With the participation of new and old customers, professional media and various association supporting units, the expo successfully concluded on June 23, 2024.

More than 200 enterprises and government agencies from Tibet, Qinghai, Guizhou, Liaoning, Hunan, Hubei, Zhejiang, Guangdong and other places are participating in this Shenzhen International Tourism Exhibition. There are also professional buyer groups from Hong Kong, Macao, Guangdong, Hunan, Hubei, Shandong and other places visiting, purchasing and seeking cooperation opportunities. At the same time, more than 50 tourism enterprises and institutions from all over the world, such as Iceland, Russia, Australia, Japan, Spain, Italy, Malaysia, have been invited to conduct investment and cooperation negotiations, promoting the sharing of international tourism resources and win - win cooperation. Many tourism companies will release the latest tourism products and premium routes, providing tourists with a more diverse range of choices.
During the exhibition, the buyer group fully communicated and negotiated with exhibitors, participated in hot forums and conferences, and had in-depth exchanges and learning with experts and scholars in the tourism industry, helping exhibitors to expand into the global market. More than 30 professional supporting forums, tourism promotion meetings, big-name seminars and press conferences were held during the same period, covering hot topics such as eco-tourism, study tours, food travel, cultural travel, self-driving, tour guides, outdoor adventures, travel live broadcasts, and tourism technology, which received high attention and praise from colleagues. Professional audiences, scholars, experts and outstanding corporate practitioners on site had a great time talking and learning face to face, exploring new ideas for the development of the tourism industry, and seeking more new paths for the high-quality and sustainable development of the industry.

This Shenzhen International Tourism Industry Expo has successfully built a bridge for communication and cooperation in the tourism industry, and provided strong support for the communication and development of the industry. We firmly believe that with the joint efforts and cooperation of all parties, the tourism market will usher in a more prosperous future. Let us look forward to the convening of the next Shenzhen International Tourism Industry Expo, and meet again at that time to open a new chapter in the development of the tourism industry.

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Shenzhen International Tourism Industry Expo (SITE) The 9th Shenzhen International Tourism Industry Expo - Grand Opening - This year's Shenzhen International Tourism Expo attracted more than 200 enterprises and government agencies from Tibet, Qinghai, Guizhou, Liaoning, Hunan, Hubei, Zhejiang, Guangdong and other regions. There were also professional buyer groups from Hong Kong, Macao, Guangdong, Hunan, Hubei, Shandong and other places visiting, purchasing and seeking cooperation opportunities. At the same time, more than 50 tourism enterprises and institutions from all over the world, such as Iceland, Russia, Australia, Japan, Spain, Italy and Malaysia, were invited to conduct investment and cooperation negotiations, promoting the sharing of international tourism resources and win-win cooperation. Many tourism companies released the latest tourism products and boutique routes, providing tourists with more diverse choices.
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