Since its establishment in Shenzhen in 2014, the Shenzhen International Tourism Industry Expo (abbreviated as Shenzhen International Tourism Expo or SITE) has developed into an indispensable professional exhibition platform in the Guangdong - Hong Kong - Macao region due to its unique geographical location and advantages in the economic business circle of the Guangdong - Hong Kong - Macao Greater Bay Area. It has successfully connected various high - quality resources for tourism organizations, institutions, and enterprises from all over the country and even overseas countries, and has also successfully hosted hundreds of national professional forums and summits.

In 2021, the Shenzhen International Tourism Industry Expo (SITE) also obtained the licensing certification from the "Global Association of the Exhibition Industry (UFI)" and officially upgraded to an international exhibition.

[SITE] also has three core IP projects and has held multiple series of activities:

[SITE Thought Gathering] is a series of themed activities launched since November 2021. As of now, nearly twenty sessions have been successfully held. This platform focuses on showcasing the latest trends and innovative achievements in the tourism industry, promoting in - depth exchanges and cooperation among professionals inside and outside the industry, helping participants gain industry insights, find business growth points, strengthen connections, and promote the development of the tourism industry.

[SITE Explore the World] aims to create a deeply integrated experience of six new scenarios of cultural and tourism consumption (eating, accommodation, transportation, sightseeing, shopping, and entertainment) and strengthen the core role of the Guangdong - Hong Kong - Macao Greater Bay Area in the tourism industry.

[SITE Influencer Club] aims to help brand enterprises establish richer and deeper connections and cooperation with cultural and tourism influencers, as well as among influencers. Against the background of the traffic dividend of new media in the cultural and tourism field, this club is committed to building a global new - media integration platform for the tourism industry, outputting high - quality content, establishing marketing and promotion models, and providing business cooperation opportunities for cooperating influencers.